shapeimage_1In the brain and language lab, we investigate the neurological processes that occur during a variety of language tasks. We study how the left and right hemispheres activate information during reading. For example, we have found that the right hemisphere has an advantage in processing certain types of inferences during reading compared to the left hemisphere.

These are new and exciting findings because previously it was thought that the left hemisphere was the sole processor of language. Our research demonstrates that the right hemisphere plays an important and unique role during the comprehension of text.

Neural Activity During Discourse Comprehension
Hemispheric Processing of Nonliteral Language (e.g., idioms, puns, sarcasm, etc.)
Trademarks and the Brain
Role of the Right Hemisphere in Conspiracy Theories
Hemispheric Processing of Advertisements